“The design echoes the rhythms of nature. “It plays on the most noble materials of craftsmanship, like brass, glass, wood,” said Chambran. The strategy’s third facet involves a new retail concept currently being rolled out that’s meant to channel Atelier Cologne’s French natural heritage. “Our take on cologne goes far beyond citruses - and that has always been the take of our maison.”Ĭitruses, he said, illuminate and give elegance to ingredients, adding: “But you don’t need always to launch a lemon, clementine or orange. “We wanted to break a preconceived idea that Atelier Cologne only makes citruses,” said Chambran. The second part of the brand’s strategy is embodied by the fragrance Encens Céleste, which launched early this month. The imagery will appear on Atelier Cologne’s digital platforms and in its brick-and-mortar stores. “We need to source the best materials all over the world.” “An orange growing close to a volcano in Positano won’t smell the same as an orange cultivated in the plains of Spain,” said Chambran. That features a natural ingredient, which moves through a sculpture, and poetry.Ĭareful sourcing of ingredients remains key to the brand, as does slow crafting. To showcase how the brand sources ingredients and crafts each scent, Atelier Cologne is using new imagery. That reflects Atelier Cologne’s DNA, which is French artisanal perfumery with a high concentration of naturals. “The first one is a new brand platform, which is much more poetic and luxurious,” said Chambran.
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